Global United Hockey (GUH) is set to begin its inaugural season during the summer of 2012. Global United Hockey will achieve a favorable marketing position by establishing a unique presence as the only Major Collegiate or professional ice hockey league to operate during the summer. Furthermore,

Global United Hockey will be the first Major Collegiate or professional ice hockey league to abandon the traditional five-on-five playing format, for a more wideopen brand of four-on-four ice hockey.

Global United Hockey is using its fast paced “run and gun” style of four-on-four ice hockey to emphasize the skill and speed associated with the game, but Global United Hockey is about far more than just the sport of ice hockey. With plans to operate divisions in the United States, Canada and Europe, the GUH will have the ability to capture a truly “Global” Market.

Global United Hockey’s marketing efforts will focus on the international vision of the league and the potential cultural understanding and acceptance the league will bring to the world of professionally operated sports ventures. Global United Hockey is confident that this unique approach will bring a tremendous amount of international publicity and interest from television networks worldwide.

Global United Hockey has been structured to capitalize on the existing appeal of live sports and event programming, by offering a new twist to the international sport of ice hockey while capitalizing on the appeal of uniting the world through sport. There are unlimited opportunities for revenue and profit growth, but more importantly there is a strong potential for international bridge building.

The profitability of Global United Hockey is directly related to television and intranet exposure and properly marketed live events. The GUH will see increased profits with the broadcasting of its games and a continued expansion of its live events around the world.

Global United Hockey anticipates as its television product gains more viewers, that the company will realize additional major opportunities in merchandising, licensing, corporate sponsorship, and home video.

This document outlines the operating plan for Global United Hockey as it prepares to embark on the most exciting and innovative approach to professionally operated sports ventures.